Important web design is an essential part of any website.
It’s one of the most important aspects of user experience. First-time customers need to be able to navigate through your website effortlessly and not be overloaded with information. This sounds like obvious information but many businesses get caught up in their design and end up making their website a mess.
A common mistake.
The underlying philosophy of web design has to do with simplicity. It might look amazing to you, but if your customers get lost in the information, you’re obviously doing it wrong.
And this is assuming your customers find your website through organic means and you rank on Google in the first place.
If your website doesn’t have a chance at good search rankings, then very few people are going to see your design in the first place.
So, to avoid having a website that no one is going to even find, you need to take into consideration some important SEO principles when thinking about your web design.
To begin with, take a step back and think about your
1. Site structure
Picture by Web Style Guide
This is where some of the essential on page SEO optimization matters the most.
The internet is a vast digital space connected by links, like a spiderweb. And when you punch in a keyword in Google, the search engine’s crawlers go through all your pages in your site. To make it easier for Google (and thus, rank higher) you should have a sitemap that tells Google how well your website is organized.
Internal links (links on your website that connect to other pieces of content there) give Google a general idea of your site’s structure and also have the added benefit of new customers staying longer.
They also establish a hierarchy on your site and allow you to redirect customers to the most important pages. And the more time customers spend on your website, the more likely they are to opt-in for your services, which is especially important for sites where people buy and sell stuff.
So far, you’re increasing your Google rankings and the amount of time customers spend on your website simply by inserting a few well-placed internal links across your website.
Using the right internal linking strategy can boost your overall search engine rankings and give your website a better user experience thanks to SEO.
2. Content is still king
In 1996, Bill Gates proudly proclaimed – “Content is King”.
Needless to say, he was right.
Nearly two decades later, this is still very much the case. Content is still king and one of the main reasons people come to your website.
But what is content, exactly?
According to the Content Marketing Institute, content marketing is defined as –
“a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”
With the main keyword being – “valuable”.
If you want new customers visiting your website to give you any time of their day, you need to provide value through your articles.
Look at it from their perspective. Why would they be interested in your services if you’re just promoting yourself?
They need a reason to trust you and come around to your brand. This can be especially hard if you’re just starting out, so, it might take some time.
To become an expert in your field, you need to show that you really know all the ins and outs of your field. Answer some common questions your target audience has, show that you understand their pain points and provide solutions – for free, and you will be rewarded in return.
Content is a long-term game and requires time for it to pay off.
As long as you’re consistent in providing value with the right keywords within your field, your website blog will skyrocket in terms of rankings and you’ll attract a loyal fanbase without paying a cent.
3. Don’t forget mobile
There is no denying we’re becoming a mobile-first society. According to a 2018 study, there are now more people browsing on their mobile than the desktop alternative.
What does this mean for your website?
You need to optimize your website for mobile responsiveness if you want to increase your conversions and user experience.
If you’re not sure where to begin, take your phone, visit your website from it and see what sticks out. Go through the whole buyer’s journey and see if you can make a purchase from start to finish entirely from your phone.
A good way to keep users on your site is to make sure it’s accessible and usable from all devices. Cluttered elements and eye-sore graphics will turn users off your services and scare them away. This is the same for when they’re on a mobile device.
Consider web design elements such as :
- Font size.
- Text spacing.
- Touchscreen readiness.
- Window size.
- Tapping the right blocks.
- And more
Your website looks and feels different when the users are using their thumbs to navigate through it. Make sure all the clickable elements (buttons, clicks, forms, etc.) are big enough so users can interact with them with their fingers.
Having a mobile-friendly web design increases your overall user experience and allows you to rank higher on Google as well.
Google is already taking mobile-first indexing into consideration when ranking – so, what are you waiting for?
At the end of the day, search engine optimization is just one small aspect of your web design.
But if you want to attract and retain new customers, you need to be doing both well.
By applying the above 3 important SEO practices to your website design, you’ll be able to tackle everyday on-page SEO challenges, rank higher, attract more customers and finally, improve your rankings as well.
Uwe is the founder of online invoicing software InvoiceBerry. Small businesses and sole traders can create, send and manage their invoices, quotes and credit notes with the tool or use the free invoice templates to get started. In his free time Uwe travels the world and enjoys experiencing different cultures.