Whether you’re using WordPress for your small business website or a blog you write out of sheer enthusiasm, you want to make sure there’s great traffic coming your way. In every niche and industry, there are competitors. This is why you also want to ensure you stand shoulder to shoulder with them, or even rise above them. Different types of great WordPress content can help you do it.

The key is diversity, but it has to be meaningful and strategically planned. To help you out, we’ve put together a list of 8 types of WordPress content that is bound to drive more traffic to your website or blog.

Let’s break it down together.

1.      How-To Blog Posts

People online search for answers and solutions for their problems. A great way to increase your WordPress traffic is to provide highly informative content that will help them find what they’re looking for.

How-to posts need to:

  • clearly identify the problem it will deal with
  • be easy to understand
  • give guidance
  • provide steps necessary for completing the process successfully
  • include any type of visual media

It’s important that you simplify the process and break it down to the elementary level. This will make it easy for your audience to understand the problem and find the solution they needed.

2.      Infographics

The visual aspect of your WordPress site is important. So many people will judge it plainly on the way it looks, not by what information it has to provide.

Still, you can use this to your advantage.

Creating engaging infographics will help you stay visually appealing as well as informative and resourceful.

You can use infographics to visually represent:

  • data
  • statistics
  • key points of a post
  • research findings

You can use infographics tools to help you achieve your goals. Make it easier for your audience to digest and understand information by creating a visual representation of it.

You will also inspire them to share this type of content on your social media. This will drive even more traffic to your website.

3.      Interviews

Influencer marketing has been a great addition to your overall digital marketing strategy for years. Also, you should find experts from your area that aren’t necessarily influencers and collaborate with them too.

Whether you have an influencer that your audience loves or an expert in your industry, you should host an interview with them.

Interviews attract great attention with your audience because that type of content is:

  • unique
  • personal
  • highly informative

Your audience will love to hear from an expert or listen to what their favorite Instagram star has to say.

4.      News & Trending Topics

One of the regular things you need to cover on your WordPress blog is news and topics that are currently trending.

This will drive traffic to your WordPress website because that’s what people are going to google and be interested in.

Covering news and trending topics requires:

  • staying informed about your niche
  • reading other credible resources that cover similar topics
  • following the right social media profiles and pages

By staying informed, you’ll be able to know what your target audience is interested in. Covering those topics will get you the increase in traffic that you need.

5.      Lists

Lists are another great type of WordPress content that you should definitely use.

Lists are designed to:

  • provide information
  • make it easy for the reader to digest it
  • make the information memorable

People love lists and they’ll love your content containing lists.

All you have to do is identify a problem, create a list of solutions (the more the better) and share it with your audience.

Lists are an endless source of information and will help you make the most out of your content.


6.      Reviews

A review is another popular type of WordPress content that you can use to attract great traffic. Reviews require an interesting subject to review and you can choose whatever is related to your niche.

Most popular reviews include:

  • product reviews
  • book reviews
  • movie reviews
  • fashion reviews

In a review, you’ll be sharing your opinion and personal experience with the subject that’s being reviewed.

It will be great to include visual content such as images, videos and infographics to support your claims.

7.      E-Books

If you feel like you’re an expert on a certain topic, and you have a lot to say and share with your target audience, you should definitely create and publish an e-book.

E-books are informative pieces of content that provided all the information on a topic that people need.

The e-book must be:

  • divided into chapters
  • using headings and subheadings
  • divided with lists and bullet points
  • supported with visual elements
  • professionally written


In case you need help writing a quality e-book, here’s a list of useful resources you could use for help:

Grammarly – If you want to proofread your content, use this tool to detect any potential errors and find a quick solution.
Grab My Essay – In case you want a professional to proofread instead of you, send your content to this writing service and they’ll handle it for you.
Hemingway – Use this tool to help you edit your content, find mistakes and improve the structure.

8.      Videos

Finally, with so many of your website visitors being visual in their observations and the way they adopt new skills and knowledge, you should use videos for your advantage.

Making entertaining and informative videos will help you give your content a deeper dimension. You’ll be able to present your content visually instead of making your audience read.

Videos are great standing alone but you can also use them to complement other types of content that you love using.

Videos are great for complementing and covering:

  • how-to posts
  • interviews
  • tutorials
  • product reviews
  • news

Videos are also fun to share and they are more likely to become viral on social media than plainly written content.


Final Thoughts


Using diverse content for your WordPress website is the key to increasing traffic. Every type of content will find its audience and will give you the increase in numbers that you want to see.

Use the list we’ve provided above and start creating diverse, informative, and entertaining content for your target audience. You’ll be able to see the increase in traffic sooner than you expect.

Author bio:

Kristin Savage
nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at  WowGrade and  BestEssayEducation. Kristin also does some editing work at TrustMyPaper and Studicus.