How much thought have you given to the psychological significance of your website’s color scheme? If you just went with the colors you happened to like the most, there’s a strong chance that your website isn’t performing as well as it could — this is because colors have different associations, and a simple color swap can hugely change how a page comes across.

 In essence, you need to think carefully about the themes and qualities you’re trying to convey, and choose colors that will represent them (with the right tool underpinning your site, changing color should be extremely easy). So what should you go with? Let’s take a look at 5 tips for picking colors based on your requirements:

Use red for vitality and action

You’ve likely heard of the term “seeing red”, and for good reason: red is the color of oxygenated blood, and when we get angry, our quickened pulses cause the blood vessels in our eyes to become more apparent. It’s also a sign of danger in others: someone with reddened skin could be a threat, and someone with a bleeding wound could indicate a nearby predator.

Because of this, red is powerfully associated with vitality and action. It ties into the primitive concept of fight or flight, making it perfect for buttons and general calls to action. Consider its use in the YouTube logo: the company wants people to get involved, to start channels and get commenting, so red is a perfect eye-catching fit.

 On your website, try using red for CTAs and any other elements you really need to get attention. Use it very sparingly to avoid watering down its potency, and surround it with light contrasting colors to enhance its strength.

Use blue for insight and reason

Blue is cool, calm, and collected. It’s the placid color associated with large bodies of still water. This makes it perfect for websites that are all about professionalism, trust, and security — here are some examples. Whenever you need to get across important information, or reassure people about the quality of your brand, blue is a great choice.

An interesting example here is the Facebook logo. Because the company asks its users to share the details of their everyday lives, it needs to convince them that their data will be safe within its systems. If the logo were yellow, it would seem rather less stable.

On your website, try using blue for backgrounds, containers and outlines. That way, it’s there to support the key content while allowing showier elements to get vital contrast. It also combines excellently with white.

Use green for growth and prosperity

Green is the color of natural renewal, and we readily associate it with health and growth — but because of paper currency, we also associate it very strongly with wealth (at odds with red in this regard). On the whole, if you’re trying to inspire people to make positive and consistent changes, green is a very strong choice.

A perfect example of green used well is the Shopify logo. The whole point of the company is to empower aspiring entrepreneurs, giving them the tools they need to grow their businesses, but it’s still tough to take the first step — using color that alludes to steady growth can only help.

 On your website, try using light greens for backgrounds to provide a fresh and natural feel, and deploy bold greens in contrast with reds for classic yes/no comparisons (e.g. comparing your brand, product or service to another).

Use purple for luxury and power

Purple has traditionally been viewed as a very regal color, largely because purple dye used to be so obscenely expensive that only the wealthiest people (often royals) could afford it. And even though the link isn’t inherent, it’s still lodged so firmly in the public consciousness that it’s persisted long after purple became a reasonably commonplace color.

 If you’re offering something expensive but worth it, give purple a try. Think about the Cadbury logo: the presentation has always been about the superior quality of the chocolate and the brand in general, making it feel like a worthwhile indulgence.

 On your website, try using dark purples as backdrops and overlays for a futuristic and innovative feel — or even light purples and pinks if you go for a pastel vibe in general. Either way, material design is a good direction to take.

Use yellow for energy and vibrancy

Yellow is an interesting color to use because it can fit different scenarios very well. Need to scare someone away? Yellow is great for warning signs. Want to show a childlike enthusiasm? Pastel yellows are ideal. Essentially, yellow conveys energy, and that can mean different things, including emotions ranging from fear to excitement.

So when should you use yellow? It’s really good for fresh ideas and creativity, so if you’re running a startup with radical ideas, it can highlight that. And that association to excitement is undeniable: take the Chupa Chups logo, the original form of which was actually designed by Salvador Dali of all people. The modern version has a bold yellow that really stands out to kids.

On your website, try using yellow as a framing color for pieces of content you want to feel intensely vibrant — using it for things like text doesn’t tend to work so well, but it makes a great background for text or imagery (it’s bold, but it still contrasts well with light and dark colors).


Color psychology is an often-overlooked element of website design. When figuring out your desired aesthetic, keep these tips in mind, and try to choose colors that will psychologically suit whatever you’re trying to achieve.


 Author bio

Rodney Laws is an ecommerce platform specialist and online business consultant. He’s worked in the ecommerce industry for nearly two decades, helping brands big and small to achieve their business goals. You can get his advice for free by visiting and reading his detailed reviews. For more tips and advice, reach out to Rodney on Twitter @EcomPlatformsio.





If you have a slow WordPress website, then chances are you are losing visitors. If your website takes longer than three seconds to load, you will lose 40% of your visitors. In the online world, each second matters, and you need a lightning-fast website if you will increase traffic and revenues. So how does one make WordPress faster so it is able to keep up with modern speed demands? Here 11 useful tips on how to make WordPress site load faster.

1. Pick a Fast Web Host

If you are expecting to have a high amount of traffic on your website, then shared hosting is not a great option. Many website owners prefer to use shared hosting because it is the cheapest option, only to lose their audience due to slowness and downtime.


Only the prudent website owner will make a wise choice and invest in dedicated hosting. And you will find that there are plenty of reliable hosting providers with servers that boost the speed of WordPress website.

2. Analyze Your Website’s Performance

If your website is slow despite have a lightning faster host, then it might be time to perform an analysis. Luckily, WordPress has a lot of plugins that can diagnose the speed of the website and give you a report on what needs to be fixed. These include Page Performance and WordPress Speed Test, which allow you to analyze your site easily and quickly. By acting on the insights they provide, you can ensure that you have a faster WordPress website that drives results.

3. Use Caching Plugins

WordPress is full of plugins that are useful, but when it comes to boosting speed, caching plugins are extremely useful. Website caching is when a web browser stores web documents, such as images and webpages, temporary in local storage.


Anytime the browser access needs to access these documents, it goes to local storage and retrieves them instead of online. This allows for faster load times since server lag is reduced. The good thing about caching plugins is that they are free, and most widely used plugin is W3 Total Cache.

4. Remove Unused Plugins and Themes

First and foremost, if you have to makes that your website is running the latest versions of whatever themes and plugins installed. But if you have plugins and themes that you aren’t using, then it is wise to delete them. There is no point in hoarding things you do not use since they eat up resources on the server at the end of the day. So, to make WordPress faster, analyze your plugins and themes and start uninstalling the ones you don’t need.

5. Optimize Your Database

You can’t achieve a faster WordPress site without cleaning your database, which is essentially the basic structure of your website’s memory. Over time, your database is bound to get cluttered from things like old blog posts and unused images.


These things server no purpose in the database other than to clog up its memory. This makes retrieving information from the database a task for the server, which manifests by a slow website. Luckily, you can easily optimize your WordPress website easily with plugins such as WP-Optimize – no need to do it manually.

6. Optimize Your Code

A lot of complicated and unoptimized code can also make a website extremely slow when it comes to running. The key to this exercise is to simplifying the code so that it is easier to read and faster to analyze. All of this while making sure that the functionality of the code, whether it is HTML, CSS, PHP or JavaScript, remains unchanged.

7. Delete Spams Users

It is not uncommon to have many websites require their audience to sign up in order to comment on posts. If you are one of them, then somewhere along the line, you will attract what is know as spams users. These are people whose sole purpose is to spam your comments section with useless comments and advertisements. Unfortunately, these users take up space in memory, and deleting them can make WordPress faster.

8. Delete Unused Media

When it comes to using images in a blog post, we tend to try out a few before settling on the ones we like. However, before we test them, those images need to be uploaded to the server, meaning they take up memory. But what happens when we forget to delete them? They start to build up. Use plugins like Media Cleaner to find unused images, videos and other multimedia files that need to be deleted.

9. Optimize Images

High-resolution images can be extremely good to look at, but they are most definitely part of the problem affecting site speed. Due to the sheer size of these images, more bandwidth is required to load them. This undoubtedly will lead to a speed reduction that users will notice. The best way to avoid this problem is to compress the images without sacrificing quality (lossless compression). Smush Image is a great WordPress plugin for image compression and optimization, allowing you to make WordPress faster.

10. Pick an Ultra-Fast and Lightweight Themes

WordPress has no shortage of stunning scenes that make your website look stunning and elegant. However, not all of them give you the same performance – some are faster than others. Some themes have too much going on that they loading them can be a nightmare, and should be avoided. There are plenty of ultra-fast and lightweight themes on WordPress that will still make your website looking extremely good without sacrificing quality.

11. Use a CDN

The further the server is from a user, the slower it will be to retrieve files them need. That is where a content delivery network (CDN) comes in. Essentially, this allows the visitors of your website to download static files, such as images, stylesheets, and JavaScript, faster by serving them from a server closes to them. This decreased the lag users can experience between the browser and the server.

Optimize Your WordPress for Speed

Speed is everything – conversion rates decrease by 7% with each second that website does not load. As you can see, there are many ways one can increase the speed of the WordPress website. These range from picking a fast web host and using caching plugins to optimizing the database and using a CDN. Mixing and matching these tips can make for a highly optimized website that delivers the desired results.


Important web design is an essential part of any website.

It’s one of the most important aspects of user experience. First-time customers need to be able to navigate through your website effortlessly and not be overloaded with information. This sounds like obvious information but many businesses get caught up in their design and end up making their website a mess.

A common mistake.

The underlying philosophy of web design has to do with simplicity. It might look amazing to you, but if your customers get lost in the information, you’re obviously doing it wrong.

And this is assuming your customers find your website through organic means and you rank on Google in the first place.

If your website doesn’t have a chance at good search rankings, then very few people are going to see your design in the first place.

So, to avoid having a website that no one is going to even find, you need to take into consideration some important SEO principles when thinking about your web design.

To begin with, take a step back and think about your

1. Site structure


Zoom out.

What does the bigger picture of your website look like? How are your pages connected? Is there a certain flow to it?


Picture by Web Style Guide

This is where some of the essential on page SEO optimization matters the most.


The internet is a vast digital space connected by links, like a spiderweb. And when you punch in a keyword in Google, the search engine’s crawlers go through all your pages in your site. To make it easier for Google (and thus, rank higher) you should have a sitemap that tells Google how well your website is organized.

Internal links (links on your website that connect to other pieces of content there) give Google a general idea of your site’s structure and also have the added benefit of new customers staying longer.

They also establish a hierarchy on your site and allow you to redirect customers to the most important pages. And the more time customers spend on your website, the more likely they are to opt-in for your services, which is especially important for sites where people buy and sell stuff. 

So far, you’re increasing your Google rankings and the amount of time customers spend on your website simply by inserting a few well-placed internal links across your website.

Using the right internal linking strategy can boost your overall search engine rankings and give your website a better user experience thanks to SEO.

2. Content is still king

In 1996, Bill Gates proudly proclaimed – “Content is King”.

Needless to say, he was right.

Nearly two decades later, this is still very much the case. Content is still king and one of the main reasons people come to your website.

But what is content, exactly?

According to the Content Marketing Institute, content marketing is defined as –

“a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

With the main keyword being – “valuable”.

If you want new customers visiting your website to give you any time of their day, you need to provide value through your articles.

Look at it from their perspective. Why would they be interested in your services if you’re just promoting yourself?

They need a reason to trust you and come around to your brand. This can be especially hard if you’re just starting out, so, it might take some time.

To become an expert in your field, you need to show that you really know all the ins and outs of your field. Answer some common questions your target audience has, show that you understand their pain points and provide solutions – for free, and you will be rewarded in return.


Content is a long-term game and requires time for it to pay off.

As long as you’re consistent in providing value with the right keywords within your field, your website blog will skyrocket in terms of rankings and you’ll attract a loyal fanbase without paying a cent.


3. Don’t forget mobile

There is no denying we’re becoming a mobile-first society. According to a 2018 study, there are now more people browsing on their mobile than the desktop alternative.

What does this mean for your website?

You need to optimize your website for mobile responsiveness if you want to increase your conversions and user experience.

If you’re not sure where to begin, take your phone, visit your website from it and see what sticks out. Go through the whole buyer’s journey and see if you can make a purchase from start to finish entirely from your phone.

A good way to keep users on your site is to make sure it’s accessible and usable from all devices. Cluttered elements and eye-sore graphics will turn users off your services and scare them away. This is the same for when they’re on a mobile device.

Consider web design elements such as :


  • Font size.
  • Text spacing.
  • Touchscreen readiness.
  • Window size.
  • Tapping the right blocks.
  • And more


Your website looks and feels different when the users are using their thumbs to navigate through it. Make sure all the clickable elements (buttons, clicks, forms, etc.) are big enough so users can interact with them with their fingers.

Having a mobile-friendly web design increases your overall user experience and allows you to rank higher on Google as well.

Google is already taking mobile-first indexing into consideration when ranking – so, what are you waiting for?

At the end of the day, search engine optimization is just one small aspect of your web design.

But if you want to attract and retain new customers, you need to be doing both well.


By applying the above 3 important SEO practices to your website design, you’ll be able to tackle everyday on-page SEO challenges, rank higher, attract more customers and finally, improve your rankings as well.


Uwe is the founder of online invoicing software InvoiceBerry. Small businesses and sole traders can create, send and manage their invoices, quotes and credit notes with the tool or use the free invoice templates to get started. In his free time Uwe travels the world and enjoys experiencing different cultures.



Email marketing has become one of the most effective ways of communicating with clients; it offers a unique way of engaging your subscribers and creating brand awareness.

However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found out about a promotion through an email marketing campaign? Many, for sure!

Nowadays most companies use an email marketing software to create their campaigns, as mailing apps are extremely useful when doing so: they save time and effort, and most of them are inexpensive!

That’s why today we’ll share some tips and tricks so you can create perfect commercial newsletters to boost your sales with just one click!

  1. Focus on your product

If your goal is to sell your product, there’s something you shouldn’t forget when designing your newsletter: the one and only main character of your email marketing campaign must be the product.

It’s crucial that you keep mentioning your product’s advantages throughout the whole newsletter: explain their value and how useful they can be. Bring out your marketer abilities and create a need among your subscribers; convince them that they need your product!


Adidas makes their new model of sneakers the protagonist of their newsletter

You can use many arguments; it’s fashionable, it’s the cheapest in its category, celebrities love it, it’s effective…

Another important element you must always remember to take into account are images; your images are the face of your campaign. Your subscribers may not always read your whole newsletters, but they will for sure see the pictures. Make sure they catch their attention!

Your pictures should be taken by a professional with good equipment so they turn out perfect, and, again, the product must be the protagonist.

  1. Offers and promotions

Here’s our piece of advice: never lie in your email marketing campaign. Companies that lie gain a bad reputation within weeks, and you’ll never get over a bad reputation! If you send a 30% discount, make sure you actually offer this discount.

ralph lauren-min

Misleading advertising may bring you some new subscribers that came attracted by your fake discounts, but if they find out that they’re fake they won’t come back. Therefore, you’ll be gaining subscribers but losing them at the same time, and any of them will purchase from your website because they won’t trust you anymore.

Special events such as Christmas or Black Friday are perfect timing to offer discounts like 25% off, buy one get one free or even 50% off. Take advantage of this and boost your sales in any season! You can find excuses to offer discounts literally any month of the year: Halloween, St Valentine’s Day, Easter… the opportunities are countless.

The best part is that mailing apps sometimes offer special templates for these festivities or dates!

  1. Emotional language

The best way to engage your subscribers is to talk to them as if they were your friends; you would never tell a friend “buy now!” or “click here!”, you would rather say “hey, come see my new collection!”.

A serious and emotionless tone won’t work; you need to encourage your clients to buy your product using emotional language.

Storytelling also works well. When you tell your clients something about you or about your brand, they feel closer to you. For example, by telling them how difficult was it to start you own business they can easily feel identified if they have gone through something similar. This creates engagement, brand awareness and, lastly, sales!

  1. Calls to Action

The last element we will mention is crucial to boost sales, and any email marketing campaign should include it. We are talking about Calls to Action, those little buttons that lead clients directly to your website so they can easily purchase the product they are interested in.

This will increase web traffic in your site, and if the subscriber is really interested in the product he will become a client!


It should catch people’s attention but without being annoying; use capital letters or bright colours if you want, but don’t animate it or anything similar. It should go well with the newsletter as a whole.

They have to lead directly to the product the newsletter is talking about; if they lead the subscribers to your home, they will probably get tired of looking for the product and will end up not buying it. make it easy for them to make the purchase!

Give it a go!

Follow these tips and tricks and you’ll see that, slowly but surely, you online sales will improve. Mailing is a reliable tool and it’s been proved to be effective, so start your email marketing campaign today!