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Important web design is an essential part of any website.

It’s one of the most important aspects of user experience. First-time customers need to be able to navigate through your website effortlessly and not be overloaded with information. This sounds like obvious information but many businesses get caught up in their design and end up making their website a mess.

A common mistake.

The underlying philosophy of web design has to do with simplicity. It might look amazing to you, but if your customers get lost in the information, you’re obviously doing it wrong.

And this is assuming your customers find your website through organic means and you rank on Google in the first place.

If your website doesn’t have a chance at good search rankings, then very few people are going to see your design in the first place.

So, to avoid having a website that no one is going to even find, you need to take into consideration some important SEO principles when thinking about your web design.

To begin with, take a step back and think about your

1. Site structure

 

Zoom out.

What does the bigger picture of your website look like? How are your pages connected? Is there a certain flow to it?

site-structure

Picture by Web Style Guide



This is where some of the essential on page SEO optimization matters the most.

 

The internet is a vast digital space connected by links, like a spiderweb. And when you punch in a keyword in Google, the search engine’s crawlers go through all your pages in your site. To make it easier for Google (and thus, rank higher) you should have a sitemap that tells Google how well your website is organized.

Internal links (links on your website that connect to other pieces of content there) give Google a general idea of your site’s structure and also have the added benefit of new customers staying longer.

They also establish a hierarchy on your site and allow you to redirect customers to the most important pages. And the more time customers spend on your website, the more likely they are to opt-in for your services.

So far, you’re increasing your Google rankings and the amount of time customers spend on your website simply by inserting a few well-placed internal links across your website.

Using the right internal linking strategy can boost your overall search engine rankings and give your website a better user experience thanks to SEO.


2. Content is still king


In 1996, Bill Gates proudly proclaimed – “Content is King”.

Needless to say, he was right.

Nearly two decades later, this is still very much the case. Content is still king and one of the main reasons people come to your website.

But what is content, exactly?

According to the Content Marketing Institute, content marketing is defined as –

“a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

With the main keyword being – “valuable”.

If you want new customers visiting your website to give you any time of their day, you need to provide value.

Look at it from their perspective. Why would they be interested in your services if you’re just promoting yourself?

They need a reason to trust you and come around to your brand. This can be especially hard if you’re just starting out, so, it might take some time.

To become an expert in your field, you need to show that you really know all the ins and outs of your field. Answer some common questions your target audience has, show that you understand their pain points and provide solutions – for free, and you will be rewarded in return.

 

Content is a long-term game and requires time for it to pay off.

As long as you’re consistent in providing value with the right keywords within your field, your website blog will skyrocket in terms of rankings and you’ll attract a loyal fanbase without paying a cent.

 

3. Don’t forget mobile


There is no denying we’re becoming a mobile-first society. According to a 2018 study, there are now more people browsing on their mobile than the desktop alternative.

What does this mean for your website?

You need to optimize your website for mobile responsiveness if you want to increase your conversions and user experience.

If you’re not sure where to begin, take your phone, visit your website from it and see what sticks out. Go through the whole buyer’s journey and see if you can make a purchase from start to finish entirely from your phone.

A good way to keep users on your site is to make sure it’s accessible and usable from all devices. Cluttered elements and eye-sore graphics will turn users off your services and scare them away. This is the same for when they’re on a mobile device.

Consider web design elements such as :

 

  • Font size.
  • Text spacing.
  • Touchscreen readiness.
  • Window size.
  • Tapping the right blocks.
  • And more

 

Your website looks and feels different when the users are using their thumbs to navigate through it. Make sure all the clickable elements (buttons, clicks, forms, etc.) are big enough so users can interact with them with their fingers.

Having a mobile-friendly web design increases your overall user experience and allows you to rank higher on Google as well.

Google is already taking mobile-first indexing into consideration when ranking – so, what are you waiting for?

At the end of the day, search engine optimization is just one small aspect of your web design.

But if you want to attract and retain new customers, you need to be doing both well.

 

By applying the above 3 important SEO practices to your website design, you’ll be able to tackle everyday on-page SEO challenges, rank higher, attract more customers and finally, improve your rankings as well.


Uwe-invoiceberry 

Uwe is the founder of online invoicing software InvoiceBerry. Small businesses and sole traders can create, send and manage their invoices, quotes and credit notes with the tool or use the free invoice templates to get started. In his free time Uwe travels the world and enjoys experiencing different cultures.

 

 

Email marketing has become one of the most effective ways of communicating with clients; it offers a unique way of engaging your subscribers and creating brand awareness.

However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found out about a promotion through an email marketing campaign? Many, for sure!

Nowadays most companies use an email marketing software to create their campaigns, as mailing apps are extremely useful when doing so: they save time and effort, and most of them are inexpensive!

That’s why today we’ll share some tips and tricks so you can create perfect commercial newsletters to boost your sales with just one click!


  1. Focus on your product

If your goal is to sell your product, there’s something you shouldn’t forget when designing your newsletter: the one and only main character of your email marketing campaign must be the product.

It’s crucial that you keep mentioning your product’s advantages throughout the whole newsletter: explain their value and how useful they can be. Bring out your marketer abilities and create a need among your subscribers; convince them that they need your product!

mailing1-min

Adidas makes their new model of sneakers the protagonist of their newsletter

You can use many arguments; it’s fashionable, it’s the cheapest in its category, celebrities love it, it’s effective…

Another important element you must always remember to take into account are images; your images are the face of your campaign. Your subscribers may not always read your whole newsletters, but they will for sure see the pictures. Make sure they catch their attention!

Your pictures should be taken by a professional with good equipment so they turn out perfect, and, again, the product must be the protagonist.

  1. Offers and promotions

Here’s our piece of advice: never lie in your email marketing campaign. Companies that lie gain a bad reputation within weeks, and you’ll never get over a bad reputation! If you send a 30% discount, make sure you actually offer this discount.

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Misleading advertising may bring you some new subscribers that came attracted by your fake discounts, but if they find out that they’re fake they won’t come back. Therefore, you’ll be gaining subscribers but losing them at the same time, and any of them will purchase from your website because they won’t trust you anymore.

Special events such as Christmas or Black Friday are perfect timing to offer discounts like 25% off, buy one get one free or even 50% off. Take advantage of this and boost your sales in any season! You can find excuses to offer discounts literally any month of the year: Halloween, St Valentine’s Day, Easter… the opportunities are countless.

The best part is that mailing apps sometimes offer special templates for these festivities or dates!

  1. Emotional language

The best way to engage your subscribers is to talk to them as if they were your friends; you would never tell a friend “buy now!” or “click here!”, you would rather say “hey, come see my new collection!”.

A serious and emotionless tone won’t work; you need to encourage your clients to buy your product using emotional language.

Storytelling also works well. When you tell your clients something about you or about your brand, they feel closer to you. For example, by telling them how difficult was it to start you own business they can easily feel identified if they have gone through something similar. This creates engagement, brand awareness and, lastly, sales!

  1. Calls to Action

The last element we will mention is crucial to boost sales, and any email marketing campaign should include it. We are talking about Calls to Action, those little buttons that lead clients directly to your website so they can easily purchase the product they are interested in.

This will increase web traffic in your site, and if the subscriber is really interested in the product he will become a client!

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It should catch people’s attention but without being annoying; use capital letters or bright colours if you want, but don’t animate it or anything similar. It should go well with the newsletter as a whole.

They have to lead directly to the product the newsletter is talking about; if they lead the subscribers to your home, they will probably get tired of looking for the product and will end up not buying it. make it easy for them to make the purchase!


Give it a go!

Follow these tips and tricks and you’ll see that, slowly but surely, you online sales will improve. Mailing is a reliable tool and it’s been proved to be effective, so start your email marketing campaign today!