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color-psychology

How much thought have you given to the psychological significance of your website’s color scheme? If you just went with the colors you happened to like the most, there’s a strong chance that your website isn’t performing as well as it could — this is because colors have different associations, and a simple color swap can hugely change how a page comes across.

 In essence, you need to think carefully about the themes and qualities you’re trying to convey, and choose colors that will represent them (with the right tool underpinning your site, changing color should be extremely easy). So what should you go with? Let’s take a look at 5 tips for picking colors based on your requirements:

Use red for vitality and action

You’ve likely heard of the term “seeing red”, and for good reason: red is the color of oxygenated blood, and when we get angry, our quickened pulses cause the blood vessels in our eyes to become more apparent. It’s also a sign of danger in others: someone with reddened skin could be a threat, and someone with a bleeding wound could indicate a nearby predator.

Because of this, red is powerfully associated with vitality and action. It ties into the primitive concept of fight or flight, making it perfect for buttons and general calls to action. Consider its use in the YouTube logo: the company wants people to get involved, to start channels and get commenting, so red is a perfect eye-catching fit.

 On your website, try using red for CTAs and any other elements you really need to get attention. Use it very sparingly to avoid watering down its potency, and surround it with light contrasting colors to enhance its strength.

Use blue for insight and reason

Blue is cool, calm, and collected. It’s the placid color associated with large bodies of still water. This makes it perfect for websites that are all about professionalism, trust, and security — here are some examples. Whenever you need to get across important information, or reassure people about the quality of your brand, blue is a great choice.

An interesting example here is the Facebook logo. Because the company asks its users to share the details of their everyday lives, it needs to convince them that their data will be safe within its systems. If the logo were yellow, it would seem rather less stable.

On your website, try using blue for backgrounds, containers and outlines. That way, it’s there to support the key content while allowing showier elements to get vital contrast. It also combines excellently with white.

Use green for growth and prosperity

Green is the color of natural renewal, and we readily associate it with health and growth — but because of paper currency, we also associate it very strongly with wealth (at odds with red in this regard). On the whole, if you’re trying to inspire people to make positive and consistent changes, green is a very strong choice.

A perfect example of green used well is the Shopify logo. The whole point of the company is to empower aspiring entrepreneurs, giving them the tools they need to grow their businesses, but it’s still tough to take the first step — using color that alludes to steady growth can only help.

 On your website, try using light greens for backgrounds to provide a fresh and natural feel, and deploy bold greens in contrast with reds for classic yes/no comparisons (e.g. comparing your brand, product or service to another).

Use purple for luxury and power

Purple has traditionally been viewed as a very regal color, largely because purple dye used to be so obscenely expensive that only the wealthiest people (often royals) could afford it. And even though the link isn’t inherent, it’s still lodged so firmly in the public consciousness that it’s persisted long after purple became a reasonably commonplace color.

 If you’re offering something expensive but worth it, give purple a try. Think about the Cadbury logo: the presentation has always been about the superior quality of the chocolate and the brand in general, making it feel like a worthwhile indulgence.

 On your website, try using dark purples as backdrops and overlays for a futuristic and innovative feel — or even light purples and pinks if you go for a pastel vibe in general. Either way, material design is a good direction to take.

Use yellow for energy and vibrancy

Yellow is an interesting color to use because it can fit different scenarios very well. Need to scare someone away? Yellow is great for warning signs. Want to show a childlike enthusiasm? Pastel yellows are ideal. Essentially, yellow conveys energy, and that can mean different things, including emotions ranging from fear to excitement.

So when should you use yellow? It’s really good for fresh ideas and creativity, so if you’re running a startup with radical ideas, it can highlight that. And that association to excitement is undeniable: take the Chupa Chups logo, the original form of which was actually designed by Salvador Dali of all people. The modern version has a bold yellow that really stands out to kids.

On your website, try using yellow as a framing color for pieces of content you want to feel intensely vibrant — using it for things like text doesn’t tend to work so well, but it makes a great background for text or imagery (it’s bold, but it still contrasts well with light and dark colors).

 

Color psychology is an often-overlooked element of website design. When figuring out your desired aesthetic, keep these tips in mind, and try to choose colors that will psychologically suit whatever you’re trying to achieve.

 

 Author bio

Rodney Laws is an ecommerce platform specialist and online business consultant. He’s worked in the ecommerce industry for nearly two decades, helping brands big and small to achieve their business goals. You can get his advice for free by visiting EcommercePlatforms.io and reading his detailed reviews. For more tips and advice, reach out to Rodney on Twitter @EcomPlatformsio.

 

 

 

wp-fast

If you have a slow WordPress website, then chances are you are losing visitors. If your website takes longer than three seconds to load, you will lose 40% of your visitors. In the online world, each second matters, and you need a lightning-fast website if you will increase traffic and revenues. So how does one make WordPress faster so it is able to keep up with modern speed demands? Here 11 useful tips on how to make WordPress site load faster.

1. Pick a Fast Web Host

If you are expecting to have a high amount of traffic on your website, then shared hosting is not a great option. Many website owners prefer to use shared hosting because it is the cheapest option, only to lose their audience due to slowness and downtime.

 

Only the prudent website owner will make a wise choice and invest in dedicated hosting. And you will find that there are plenty of reliable hosting providers with servers that boost the speed of WordPress website.

2. Analyze Your Website’s Performance

If your website is slow despite have a lightning faster host, then it might be time to perform an analysis. Luckily, WordPress has a lot of plugins that can diagnose the speed of the website and give you a report on what needs to be fixed. These include Page Performance and WordPress Speed Test, which allow you to analyze your site easily and quickly. By acting on the insights they provide, you can ensure that you have a faster WordPress website that drives results.

3. Use Caching Plugins

WordPress is full of plugins that are useful, but when it comes to boosting speed, caching plugins are extremely useful. Website caching is when a web browser stores web documents, such as images and webpages, temporary in local storage.

 

Anytime the browser access needs to access these documents, it goes to local storage and retrieves them instead of online. This allows for faster load times since server lag is reduced. The good thing about caching plugins is that they are free, and most widely used plugin is W3 Total Cache.

4. Remove Unused Plugins and Themes

First and foremost, if you have to makes that your website is running the latest versions of whatever themes and plugins installed. But if you have plugins and themes that you aren’t using, then it is wise to delete them. There is no point in hoarding things you do not use since they eat up resources on the server at the end of the day. So, to make WordPress faster, analyze your plugins and themes and start uninstalling the ones you don’t need.

5. Optimize Your Database

You can’t achieve a faster WordPress site without cleaning your database, which is essentially the basic structure of your website’s memory. Over time, your database is bound to get cluttered from things like old blog posts and unused images.

 

These things server no purpose in the database other than to clog up its memory. This makes retrieving information from the database a task for the server, which manifests by a slow website. Luckily, you can easily optimize your WordPress website easily with plugins such as WP-Optimize – no need to do it manually.

6. Optimize Your Code

A lot of complicated and unoptimized code can also make a website extremely slow when it comes to running. The key to this exercise is to simplifying the code so that it is easier to read and faster to analyze. All of this while making sure that the functionality of the code, whether it is HTML, CSS, PHP or JavaScript, remains unchanged.

7. Delete Spams Users

It is not uncommon to have many websites require their audience to sign up in order to comment on posts. If you are one of them, then somewhere along the line, you will attract what is know as spams users. These are people whose sole purpose is to spam your comments section with useless comments and advertisements. Unfortunately, these users take up space in memory, and deleting them can make WordPress faster.

8. Delete Unused Media

When it comes to using images in a blog post, we tend to try out a few before settling on the ones we like. However, before we test them, those images need to be uploaded to the server, meaning they take up memory. But what happens when we forget to delete them? They start to build up. Use plugins like Media Cleaner to find unused images, videos and other multimedia files that need to be deleted.

9. Optimize Images

High-resolution images can be extremely good to look at, but they are most definitely part of the problem affecting site speed. Due to the sheer size of these images, more bandwidth is required to load them. This undoubtedly will lead to a speed reduction that users will notice. The best way to avoid this problem is to compress the images without sacrificing quality (lossless compression). Smush Image is a great WordPress plugin for image compression and optimization, allowing you to make WordPress faster.

10. Pick an Ultra-Fast and Lightweight Themes

WordPress has no shortage of stunning scenes that make your website look stunning and elegant. However, not all of them give you the same performance – some are faster than others. Some themes have too much going on that they loading them can be a nightmare, and should be avoided. There are plenty of ultra-fast and lightweight themes on WordPress that will still make your website looking extremely good without sacrificing quality.

11. Use a CDN

The further the server is from a user, the slower it will be to retrieve files them need. That is where a content delivery network (CDN) comes in. Essentially, this allows the visitors of your website to download static files, such as images, stylesheets, and JavaScript, faster by serving them from a server closes to them. This decreased the lag users can experience between the browser and the server.

Optimize Your WordPress for Speed

Speed is everything – conversion rates decrease by 7% with each second that website does not load. As you can see, there are many ways one can increase the speed of the WordPress website. These range from picking a fast web host and using caching plugins to optimizing the database and using a CDN. Mixing and matching these tips can make for a highly optimized website that delivers the desired results.

 

Important web design is an essential part of any website.

It’s one of the most important aspects of user experience. First-time customers need to be able to navigate through your website effortlessly and not be overloaded with information. This sounds like obvious information but many businesses get caught up in their design and end up making their website a mess.

A common mistake.

The underlying philosophy of web design has to do with simplicity. It might look amazing to you, but if your customers get lost in the information, you’re obviously doing it wrong.

And this is assuming your customers find your website through organic means and you rank on Google in the first place.

If your website doesn’t have a chance at good search rankings, then very few people are going to see your design in the first place.

So, to avoid having a website that no one is going to even find, you need to take into consideration some important SEO principles when thinking about your web design.

To begin with, take a step back and think about your

1. Site structure

 

Zoom out.

What does the bigger picture of your website look like? How are your pages connected? Is there a certain flow to it?

site-structure

Picture by Web Style Guide



This is where some of the essential on page SEO optimization matters the most.

 

The internet is a vast digital space connected by links, like a spiderweb. And when you punch in a keyword in Google, the search engine’s crawlers go through all your pages in your site. To make it easier for Google (and thus, rank higher) you should have a sitemap that tells Google how well your website is organized.

Internal links (links on your website that connect to other pieces of content there) give Google a general idea of your site’s structure and also have the added benefit of new customers staying longer.

They also establish a hierarchy on your site and allow you to redirect customers to the most important pages. And the more time customers spend on your website, the more likely they are to opt-in for your services, which is especially important for sites where people buy and sell stuff. 

So far, you’re increasing your Google rankings and the amount of time customers spend on your website simply by inserting a few well-placed internal links across your website.

Using the right internal linking strategy can boost your overall search engine rankings and give your website a better user experience thanks to SEO.


2. Content is still king


In 1996, Bill Gates proudly proclaimed – “Content is King”.

Needless to say, he was right.

Nearly two decades later, this is still very much the case. Content is still king and one of the main reasons people come to your website.

But what is content, exactly?

According to the Content Marketing Institute, content marketing is defined as –

“a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

With the main keyword being – “valuable”.

If you want new customers visiting your website to give you any time of their day, you need to provide value.

Look at it from their perspective. Why would they be interested in your services if you’re just promoting yourself?

They need a reason to trust you and come around to your brand. This can be especially hard if you’re just starting out, so, it might take some time.

To become an expert in your field, you need to show that you really know all the ins and outs of your field. Answer some common questions your target audience has, show that you understand their pain points and provide solutions – for free, and you will be rewarded in return.

 

Content is a long-term game and requires time for it to pay off.

As long as you’re consistent in providing value with the right keywords within your field, your website blog will skyrocket in terms of rankings and you’ll attract a loyal fanbase without paying a cent.

 

3. Don’t forget mobile


There is no denying we’re becoming a mobile-first society. According to a 2018 study, there are now more people browsing on their mobile than the desktop alternative.

What does this mean for your website?

You need to optimize your website for mobile responsiveness if you want to increase your conversions and user experience.

If you’re not sure where to begin, take your phone, visit your website from it and see what sticks out. Go through the whole buyer’s journey and see if you can make a purchase from start to finish entirely from your phone.

A good way to keep users on your site is to make sure it’s accessible and usable from all devices. Cluttered elements and eye-sore graphics will turn users off your services and scare them away. This is the same for when they’re on a mobile device.

Consider web design elements such as :

 

  • Font size.
  • Text spacing.
  • Touchscreen readiness.
  • Window size.
  • Tapping the right blocks.
  • And more

 

Your website looks and feels different when the users are using their thumbs to navigate through it. Make sure all the clickable elements (buttons, clicks, forms, etc.) are big enough so users can interact with them with their fingers.

Having a mobile-friendly web design increases your overall user experience and allows you to rank higher on Google as well.

Google is already taking mobile-first indexing into consideration when ranking – so, what are you waiting for?

At the end of the day, search engine optimization is just one small aspect of your web design.

But if you want to attract and retain new customers, you need to be doing both well.

 

By applying the above 3 important SEO practices to your website design, you’ll be able to tackle everyday on-page SEO challenges, rank higher, attract more customers and finally, improve your rankings as well.


Uwe-invoiceberry 

Uwe is the founder of online invoicing software InvoiceBerry. Small businesses and sole traders can create, send and manage their invoices, quotes and credit notes with the tool or use the free invoice templates to get started. In his free time Uwe travels the world and enjoys experiencing different cultures.

 

 

Before you start building a new website, there are some things you should carefully consider. Where you’ll host your website, what platform to choose for building an outstanding website the simple way, what brand identity you give to the website and company it will represent, etc.

Your options might be different depending on the type of website you want to create.

Web Hosting for e-Commerce Websites

Online stores need some requirements to be met, in terms of web hosting. Things you should consider when selecting a web hosting plan for an e-commerce site:

  1. First and foremost, you need a high-performance server with enough resources to sustain a well-running e-commerce website. Also, you need enough space storage, RAM and bandwidth, to ensure the website is perfectly functioning under any circumstances.
  2. Second, you have to ensure your web hosting plan provides daily backup. It’s safest and it must be safe, as an ecommerce website deals with sensitive data customers enter for making product payments.
  3. In case you run into problems, make sure there’s a technical support team available for solving any issues you might have, 24/7.

Web Hosting for small and medium enterprises

Small and medium enterprises need a solid website that’s stable and easy to access any time by visitors interested in their offers.

  1. You should consider a web hosting plan that’s offered at an affordable price. Price is an important factor in choosing the right plan. However, what you need to pay attention to is the price/quality ratio. You don’t have to choose a low-quality service just because it’s cheap. Choose wisely, and the results will be up to par.
  2. You should think of a solution of shared web hosting. It has a more affordable price, and the resources it provides should suffice for a website representing a small company.
  3. Make sure that you benefit from a good support service. In case something goes wrong, the issue has to be quickly remedied, otherwise the image of the company will suffer.
  4. Probably, a well-built reseller hosting will be a good solution for your website and business.

 

Web Hosting for Blogs

If you decided to create a blog, chances are you build it on WordPress. There are some requirements you need to pay attention to, in choosing the right web hosting plan for a blog on wordPress.

  1. WordPress can be very CPU intensive. And web hosting plans that limit CPU cycles may be costly, you need to search other hosting solutions.
  2. You also need to pay attention the web hosting plan provides SSL. The SSL certificate might not be explicitly required for using WordPress, however, such features might be required by a plugin you need to use for your blog.
  3. It’s recommended that you use an Apache server for your WordPress blog.
  4. You should take into consideration that you’ll have a good control panel, that makes it simple for you to work with databases and start managing your WordPress blog.
  5. To find a web hosting that meets all these requirements, you might check for reseller hosting plans, as well.

Email marketing has become one of the most effective ways of communicating with clients; it offers a unique way of engaging your subscribers and creating brand awareness.

However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found out about a promotion through an email marketing campaign? Many, for sure!

Nowadays most companies use an email marketing software to create their campaigns, as mailing apps are extremely useful when doing so: they save time and effort, and most of them are inexpensive!

That’s why today we’ll share some tips and tricks so you can create perfect commercial newsletters to boost your sales with just one click!


  1. Focus on your product

If your goal is to sell your product, there’s something you shouldn’t forget when designing your newsletter: the one and only main character of your email marketing campaign must be the product.

It’s crucial that you keep mentioning your product’s advantages throughout the whole newsletter: explain their value and how useful they can be. Bring out your marketer abilities and create a need among your subscribers; convince them that they need your product!

mailing1-min

Adidas makes their new model of sneakers the protagonist of their newsletter

You can use many arguments; it’s fashionable, it’s the cheapest in its category, celebrities love it, it’s effective…

Another important element you must always remember to take into account are images; your images are the face of your campaign. Your subscribers may not always read your whole newsletters, but they will for sure see the pictures. Make sure they catch their attention!

Your pictures should be taken by a professional with good equipment so they turn out perfect, and, again, the product must be the protagonist.

  1. Offers and promotions

Here’s our piece of advice: never lie in your email marketing campaign. Companies that lie gain a bad reputation within weeks, and you’ll never get over a bad reputation! If you send a 30% discount, make sure you actually offer this discount.

ralph lauren-min

Misleading advertising may bring you some new subscribers that came attracted by your fake discounts, but if they find out that they’re fake they won’t come back. Therefore, you’ll be gaining subscribers but losing them at the same time, and any of them will purchase from your website because they won’t trust you anymore.

Special events such as Christmas or Black Friday are perfect timing to offer discounts like 25% off, buy one get one free or even 50% off. Take advantage of this and boost your sales in any season! You can find excuses to offer discounts literally any month of the year: Halloween, St Valentine’s Day, Easter… the opportunities are countless.

The best part is that mailing apps sometimes offer special templates for these festivities or dates!

  1. Emotional language

The best way to engage your subscribers is to talk to them as if they were your friends; you would never tell a friend “buy now!” or “click here!”, you would rather say “hey, come see my new collection!”.

A serious and emotionless tone won’t work; you need to encourage your clients to buy your product using emotional language.

Storytelling also works well. When you tell your clients something about you or about your brand, they feel closer to you. For example, by telling them how difficult was it to start you own business they can easily feel identified if they have gone through something similar. This creates engagement, brand awareness and, lastly, sales!

  1. Calls to Action

The last element we will mention is crucial to boost sales, and any email marketing campaign should include it. We are talking about Calls to Action, those little buttons that lead clients directly to your website so they can easily purchase the product they are interested in.

This will increase web traffic in your site, and if the subscriber is really interested in the product he will become a client!

mailing2-min

It should catch people’s attention but without being annoying; use capital letters or bright colours if you want, but don’t animate it or anything similar. It should go well with the newsletter as a whole.

They have to lead directly to the product the newsletter is talking about; if they lead the subscribers to your home, they will probably get tired of looking for the product and will end up not buying it. make it easy for them to make the purchase!


Give it a go!

Follow these tips and tricks and you’ll see that, slowly but surely, you online sales will improve. Mailing is a reliable tool and it’s been proved to be effective, so start your email marketing campaign today!




When you start out building your website, you have to answer a few vital questions regarding your business, your clients, and how your website will communicate your ideal message. The whole process 

Establishing these 3 major points is vital for the success of any website. It is well and truly a philosophical and practical exercise in understanding your whole business. So how does one achieve this? Well, here are a few guidelines that will help set you on the right path.

1) Give your website, and your company, a purpose

Far too often in the world of business, everything is all serious, all money, all features, all benefits. But what truly wins over people and customers is a bigger purpose. 

Alongside the practical day to day stuff (features, price etc), people want to know that the company whose products they use has a bigger goal in mind, to truly bring change and revolutionize the world (or a small part of it) in some way. 

If you imagine this sounds too over the top, then think again. Tesla, the car manufacturer, has become something of a cultural icon even though it barely spends any money on advertising and marketing. It’s done this by promising users to be part of a great wave of change: moving to a more greener, more sustainable world with less dependence on fossil fuels. 

Sure, not every company can become Tesla, nor should they try to be. But communicating that yours has a bigger purpose other than just money will inspire trust and paradoxically, lead to more sales.

2) Communicate effortlessly

Websites aren’t books. People don’t have the time to sit through and read in depth about your company. For this reason, you should aim to quickly transmit the most important information about your company or product as soon as possible. This is why so many web designers put an emphasis on placing the most important information “above the fold”, meaning the first section of the website that is immediately visible when loading. 

Secondly, this part also refers to how you write things, and how you combine images to communicate your company’s message.

3) Find the right font family

Fonts can be an overlooked part of a website, but they matter tremendously. This is because every font has a distinct personality. Serifs are usually seen as the more traditional and classy fonts, while sans-serif are the modern, lead and edgy ones. Then again, each and every font has it’s own tiny modifications so that it becomes slightly different than another.

Thus, great care should be taken when deciding the font for a website, because it can matter surprisingly more than you might assume. 

4) Images and colors

Another hugely important factor when creating the design of your website are images and colors. Just like fonts, colors come with a temperament and personality of their own. But not only that, colors are also closely tied together with a certain industry. A color combination that works well for light hearted entertainment websites might be terrible fit for a serious financial website. For this reason, every color combination should be closely analyzed so that it both matches the personality of the business, but also the industry as a whole.

Images are important too. But even here, two conditions have to be met:
1) The image communicates the desired message.
2) The style of the image is good enough to add to the brand and company story, not damage it.

Both points are important. The first one is challenging because it’s difficult to know what the customer wants, and unless you do extensive research to understand this, one risks displaying information the customer isn’t interested in. 

The second point, about the style of the images, can be more straightforward. Good, stylish photos are able to better make something seem much more appealing than it really is. That’s why so many big food companies and real estate agencies hire professional photographers, so they can make what’s on offer seem truly irresistable. 

6) Test, retest and try multiple versions

Some questions cannot be answered unless the creative process effectively starts. Often times, aspects and concepts can fly under the radar in the planning phase, only to be painfully obvious in the creation phase. 

That’s why one should use as many mockups and templates as are needed to figure out the exact design of a website. 

Figuring out the exact philosophy of your site can be a bite time consuming, but the end results are sure to be worth it.
Keep users on your website

Time on page is an important metric for gauging website success. The more time a user spends on your website, the better chance you have of selling him a product, getting an ad click, or an email subscription.

So how do you increase a websites time on page?

Read More …

For companies, brand consistency means they have a single, unified message that is almost or exactly the same across all their marketing and communication channels. Read More …
Footers are an often forgotten aspect of web design, with some websites just leaving around a narrow copyright bar and calling it a day.

But this is a poor choice, because having a great website footer design have a lot of promise for a site, and can be a focal point of user interaction when done properly. For instance, many users will use the footer to help navigate around the website, or find crucial pages such as the About or Contact ones.  Read More …

Tips on making a landing page

When setting up a business, you never really imagine that a landing page can make or break the company. A huge amount of other aspects seem a lot more important, such as pricing, suppliers, attracting traffic and so on.


But in highly competitive businesses, tiny advantages can lead to outsized results. Landing pages are crucial for online businesses, because they act as bottlenecks for customers.

Read More …