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When you start out building your website, you have to answer a few vital questions regarding your business, your clients, and how your website will communicate your ideal message. The whole process 

Establishing these 3 major points is vital for the success of any website. It is well and truly a philosophical and practical exercise in understanding your whole business. So how does one achieve this? Well, here are a few guidelines that will help set you on the right path.

1) Give your website, and your company, a purpose

Far too often in the world of business, everything is all serious, all money, all features, all benefits. But what truly wins over people and customers is a bigger purpose. 

Alongside the practical day to day stuff (features, price etc), people want to know that the company whose products they use has a bigger goal in mind, to truly bring change and revolutionize the world (or a small part of it) in some way. 

If you imagine this sounds too over the top, then think again. Tesla, the car manufacturer, has become something of a cultural icon even though it barely spends any money on advertising and marketing. It’s done this by promising users to be part of a great wave of change: moving to a more greener, more sustainable world with less dependence on fossil fuels. 

Sure, not every company can become Tesla, nor should they try to be. But communicating that yours has a bigger purpose other than just money will inspire trust and paradoxically, lead to more sales.

2) Communicate effortlessly

Websites aren’t books. People don’t have the time to sit through and read in depth about your company. For this reason, you should aim to quickly transmit the most important information about your company or product as soon as possible. This is why so many web designers put an emphasis on placing the most important information “above the fold”, meaning the first section of the website that is immediately visible when loading. 

Secondly, this part also refers to how you write things, and how you combine images to communicate your company’s message.

3) Find the right font family

Fonts can be an overlooked part of a website, but they matter tremendously. This is because every font has a distinct personality. Serifs are usually seen as the more traditional and classy fonts, while sans-serif are the modern, lead and edgy ones. Then again, each and every font has it’s own tiny modifications so that it becomes slightly different than another.

Thus, great care should be taken when deciding the font for a website, because it can matter surprisingly more than you might assume. 

4) Images and colors

Another hugely important factor when creating the design of your website are images and colors. Just like fonts, colors come with a temperament and personality of their own. But not only that, colors are also closely tied together with a certain industry. A color combination that works well for light hearted entertainment websites might be terrible fit for a serious financial website. For this reason, every color combination should be closely analyzed so that it both matches the personality of the business, but also the industry as a whole.

Images are important too. But even here, two conditions have to be met:
1) The image communicates the desired message.
2) The style of the image is good enough to add to the brand and company story, not damage it.

Both points are important. The first one is challenging because it’s difficult to know what the customer wants, and unless you do extensive research to understand this, one risks displaying information the customer isn’t interested in. 

The second point, about the style of the images, can be more straightforward. Good, stylish photos are able to better make something seem much more appealing than it really is. That’s why so many big food companies and real estate agencies hire professional photographers, so they can make what’s on offer seem truly irresistable. 

6) Test, retest and try multiple versions

Some questions cannot be answered unless the creative process effectively starts. Often times, aspects and concepts can fly under the radar in the planning phase, only to be painfully obvious in the creation phase. 

That’s why one should use as many mockups and templates as are needed to figure out the exact design of a website. 

Figuring out the exact philosophy of your site can be a bite time consuming, but the end results are sure to be worth it.
Keep users on your website

Time on page is an important metric for gauging website success. The more time a user spends on your website, the better chance you have of selling him a product, getting an ad click, or an email subscription.

So how do you increase a websites time on page?

Read More …

For companies, brand consistency means they have a single, unified message that is almost or exactly the same across all their marketing and communication channels. Read More …
Footers are an often forgotten aspect of web design, with some websites just leaving around a narrow copyright bar and calling it a day.

But this is a poor choice, because having a great website footer design have a lot of promise for a site, and can be a focal point of user interaction when done properly. For instance, many users will use the footer to help navigate around the website, or find crucial pages such as the About or Contact ones.  Read More …

Tips on making a landing page

When setting up a business, you never really imagine that a landing page can make or break the company. A huge amount of other aspects seem a lot more important, such as pricing, suppliers, attracting traffic and so on.


But in highly competitive businesses, tiny advantages can lead to outsized results. Landing pages are crucial for online businesses, because they act as bottlenecks for customers.

Read More …

For newbie bloggers, choosing a WordPress theme can be a challenge, simply because of the wide range that is available and thus, in this age of multitasking, how about working smart by using a multisite theme for your WordPress website. Read More …

You’ve probably come across the term of “live editing” in WordPress themes. Or, in other words, “live visual styling”. You must also have experimented functions of live editing, but you feel there is more to do to take the most out of this feature.

First, let’s see what live visual styling is.

Think of it as a process of editing in real time. As soon as you edit, you have a preview of how the website elements will look like. This is only for you, the web designer. Users will see the outcomes only after you hit “publish”.

Live editing in WordPress themes has become more and more widespread, as the need to easily start a website/blog increases. Live editing does this very job. It facilitates the work of any web designer, from the most skilled ones to the novices.

Detailed List of Live Editing Benefits

Below is the detailed list of benefits you can take from live editing and visual styling:

Speed – it may sound weird, but the website design might take no longer than 10 minutes, due to live editing features. You can try the features and see by yourself.

You can check the changes before you publish – the preview will tell you if the changes can be included in the new design, or not.

You can make adjustments on the go – whether the website is already live, or it is on the point of being published, you can still make adjustments to the overall design. Visual styling can be easily adapted to new requirements, shaped according to your needs and put in the form you want the website to have.

From the idea to its materialization, the time is as short as you want it to be. Due to live editing, you can instantly visualize your idea as it is put into practice. Live previews will help you compare one style to another and choose what best fits your original idea.

Live editing gives instant previews, as you make changes. Therefore, you can make changes repeatedly, until the result is nothing less than perfect.

How Can You Perfect Web Design with Live Visual Styling

All these benefits of live editing drive you up the way to perfection. But you should combine skills and live editing features, to achieve perfection in your web design. Here’s how:

Attention to the changes you make and how they alter the website design is all you need as skills. The live editor will be in charge of the rest. You can play with different typographies, adjust colors, and resize elements in every page, due to the live editor super-powers.

What Are the Options for Live Editing?

Several options are possible for live editing. It’s important to focus on the best ones, to avoid drawbacks in the web design process or in the final website design.

You should avoid using the WordPress editor. Until WordPress comes up with new solutions for live editing, do not rely too much on the currently available WordPress editor.

You should opt for one of the ready-made CSS plugins. CSS Hero best represents this category of CSS plugins for live editing. It is a safe way to go, if you want to take profit of live visual styling.

Another option would be that you choose an easy theme builder facilitating live editing features, where you don’t need to upload any special plugin.

 

The latter seems to be the most appropriate option for easy web design. You can value both features, and simplicity. With a live editor integrated in a theme builder, you will have them both.

 

One page sites are a cool way to present your business or personal resume or portfolio in a concise and friendly way. Your visitor doesn’t need to leave the page at all and he or she can easily navigate between sections so it doesn’t matter if the page gets a little longer than usual.

So today I’m going to show you how easy it is to create a one page site using CloudPress, the ultimate WordPress theme builder.

Here is the site I’m going to build in a few easy steps and this won’t take longer than 10 minutes:

http://tutorialonepage.horea-work.cloud-press.net/

So, without further ado, let’s get started!

Read More …

Our latest update includes some cool new features that will help you create cool, modern looking websites. Here are just a few of them:

1. Full viewport sections 
2. Slideshow background for any container
3. Fixed, full height sidebars

These are just a of the new features. Watch the video below presenting the all the new features and also showing you a few quick example on how to use them.

We’re can’t wait to see the cool sites you will create using these new features! 

With the last update that we did in May we’re continuing to add features to help you build more visually rich websites. In this update we included parallax effect for backgrounds and two new components: masonry image gallery and featured blog posts. 

Here is a video presenting the May update (v1.4) features. Enjoy!

Stay tuned as we have more cool features coming up in the next update!