But this is a poor choice, because having a great website footer design have a lot of promise for a site, and can be a focal point of user interaction when done properly. For instance, many users will use the footer to help navigate around the website, or find crucial pages such as the About or Contact ones.
Taking all that into account, here are some basic guidelines to make the best out of your footer.
1) Make sure the footer looks clean
This is important, because first impressions matter most. Make sure your footer is easy on the eyes, well structured and provides the most important information a user requires.
This information is:
- Contact information.
- About Us page.
- Write for us pages if you’re a blog
- A search function.
- Social media integrations
2) Consider using fat footers
By now, it’s well established that the part of the websites that users see the most is the header, or any above the fold space. However, as a users scrolls down the website, they begin to interact with it more and more. A lot of the time, this means that a website’s footer is the most interacted with component of a website.
Because of this, a new design trend has come about, in which websites use so called “fat footers” that contain a lot of information, just so the user has something to interact with and keep him on site as much as possible.
3) Decide what exactly you want your footer to do.
When designing your footer, you need to think about it in a holistic fashion. This means the footer plays a role within the larger scheme of your website.
Thus, you can design your footer around a CTA, so that you can better capture potential clients, visitors and leads.
In other use cases, the footer can act as a sort of summary of your landing page. For instance, it can have a quick overview of all the main unique selling points presented before, alongside a new CTA asking users to try out the product or service.
Whichever way you choose to design your footer, it’s best to think about it as a central part of your website’s strategy, and what it can do to help it further your cause and company mission.