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Blog

Whether you’re using WordPress for your small business website or a blog you write out of sheer enthusiasm, you want to make sure there’s great traffic coming your way. In every niche and industry, there are competitors. This is why you also want to ensure you stand shoulder to shoulder with them, or even rise above them. Different types of great WordPress content can help you do it.

The key is diversity, but it has to be meaningful and strategically planned. To help you out, we’ve put together a list of 8 types of WordPress content that is bound to drive more traffic to your website or blog.

Let’s break it down together.

1.      How-To Blog Posts


People online search for answers and solutions for their problems. A great way to increase your WordPress traffic is to provide highly informative content that will help them find what they’re looking for.

How-to posts need to:

  • clearly identify the problem it will deal with
  • be easy to understand
  • give guidance
  • provide steps necessary for completing the process successfully
  • include any type of visual media


It’s important that you simplify the process and break it down to the elementary level. This will make it easy for your audience to understand the problem and find the solution they needed.

2.      Infographics


The visual aspect of your WordPress site is important. So many people will judge it plainly on the way it looks, not by what information it has to provide.

Still, you can use this to your advantage.

Creating engaging infographics will help you stay visually appealing as well as informative and resourceful.

You can use infographics to visually represent:

  • data
  • statistics
  • key points of a post
  • research findings


You can use infographics tools to help you achieve your goals. Make it easier for your audience to digest and understand information by creating a visual representation of it.

You will also inspire them to share this type of content on your social media. This will drive even more traffic to your website.

3.      Interviews


Influencer marketing has been a great addition to your overall digital marketing strategy for years. Also, you should find experts from your area that aren’t necessarily influencers and collaborate with them too.

Whether you have an influencer that your audience loves or an expert in your industry, you should host an interview with them.

Interviews attract great attention with your audience because that type of content is:

  • unique
  • personal
  • highly informative


Your audience will love to hear from an expert or listen to what their favorite Instagram star has to say.


4.      News & Trending Topics

One of the regular things you need to cover on your WordPress blog is news and topics that are currently trending.

This will drive traffic to your WordPress website because that’s what people are going to google and be interested in.

Covering news and trending topics requires:

  • staying informed about your niche
  • reading other credible resources that cover similar topics
  • following the right social media profiles and pages


By staying informed, you’ll be able to know what your target audience is interested in. Covering those topics will get you the increase in traffic that you need.

5.      Lists


Lists are another great type of WordPress content that you should definitely use.

Lists are designed to:

  • provide information
  • make it easy for the reader to digest it
  • make the information memorable


People love lists and they’ll love your content containing lists.

All you have to do is identify a problem, create a list of solutions (the more the better) and share it with your audience.

Lists are an endless source of information and will help you make the most out of your content.

 

6.      Reviews


A review is another popular type of WordPress content that you can use to attract great traffic. Reviews require an interesting subject to review and you can choose whatever is related to your niche.

Most popular reviews include:

  • product reviews
  • book reviews
  • movie reviews
  • fashion reviews


In a review, you’ll be sharing your opinion and personal experience with the subject that’s being reviewed.

It will be great to include visual content such as images, videos and infographics to support your claims.


7.      E-Books


If you feel like you’re an expert on a certain topic, and you have a lot to say and share with your target audience, you should definitely create and publish an e-book.

E-books are informative pieces of content that provided all the information on a topic that people need.

The e-book must be:

  • divided into chapters
  • using headings and subheadings
  • divided with lists and bullet points
  • supported with visual elements
  • professionally written

 

In case you need help writing a quality e-book, here’s a list of useful resources you could use for help:

Grammarly – If you want to proofread your content, use this tool to detect any potential errors and find a quick solution.
Grab My Essay – In case you want a professional to proofread instead of you, send your content to this writing service and they’ll handle it for you.
Hemingway – Use this tool to help you edit your content, find mistakes and improve the structure.

8.      Videos


Finally, with so many of your website visitors being visual in their observations and the way they adopt new skills and knowledge, you should use videos for your advantage.

Making entertaining and informative videos will help you give your content a deeper dimension. You’ll be able to present your content visually instead of making your audience read.

Videos are great standing alone but you can also use them to complement other types of content that you love using.

Videos are great for complementing and covering:

  • how-to posts
  • interviews
  • tutorials
  • product reviews
  • news


Videos are also fun to share and they are more likely to become viral on social media than plainly written content.

 

Final Thoughts

 

Using diverse content for your WordPress website is the key to increasing traffic. Every type of content will find its audience and will give you the increase in numbers that you want to see.

Use the list we’ve provided above and start creating diverse, informative, and entertaining content for your target audience. You’ll be able to see the increase in traffic sooner than you expect.





Author bio:

Kristin Savage
nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at  WowGrade and  BestEssayEducation. Kristin also does some editing work at TrustMyPaper and Studicus.

ecommerce

For a business to have an e-commerce website is like providing a door for more potential customers. A door that will serve either as a hindrance or a gateway.

Imagine a potential client who lands on your webpage and quickly finds all the necessary information he or she has in mind. That is one quick turnaround.

But, what if your website does otherwise? How would you know if the details you include are essential or not?

If you find yourself asking the same questions, fret not. Below are eleven e-commerce website must-haves we’ve rounded up, especially for you:

Responsive design

A responsive web design approach is making sure that your website displays well on different devices or screen sizes.

Meaning, your website should not only look good when visited using a laptop. The same quality should also be acquired whether using a tablet, most notably when using a mobile phone.

Remember that people are often on mobile these days and that they will always turn to their phones if they want to do something.

You can do almost everything on a mobile phone. And at this age and time? Online shopping is no different.

Simple navigation

If your landing page gets so complicated to work around with, chances are your readers will jump off to the next merchant. Hence, you should create a more straightforward website that works better.

Take note that not all of your prospective clients are computer savvy. And since you cannot pick and choose who visits your website, you, as an online business owner, have to consider customers coming from different walks of life.

The simpler your website is, the more you will be able to turn those visits into sales.

Advanced search

So you’ve made your website simple enough. But did you know you can make it more user-friendly? That is by offering advanced internal search engine functionalities.

In 2014, a study suggested that a customer makes nine visits to a website before buying. Meaning, a savvy customer would usually lurk on your online site nine times before even considering buying. And mind you, that number is quite high.

The idea is to have an accurate conversion in maybe less than two visits. Therefore, make way for some advanced search functionalities.

Be in the front-foot and maybe add some autocomplete functionality on your internal search engine, quick preview, and apply proper filtering. It’s all about being proactive.

High-quality imagery

If there is one disadvantage you can easily pinpoint about having an e-commerce business, that would be there is no personal touch to it.

You, as a merchandiser, cannot talk to your clients personally. You are not able to do sales talk or even get into a small chat with them. Therefore, your advantage is the images you display.

When you use high-quality images or videos, it shows people that your website is well thought of and intricately planned.

In-depth product information

When you make your website user-friendly and straightforward, do not sacrifice the product information you include.

Before you sell a product or a service to the market, surely you’ve done your bit of research and studies yourself. Therefore, make that information accessible to your clientele.

People would want to know as much information as they can before they spend their hard-earned money. Make them feel like your products or services deserve their trust.

User reviews

Most, if not all, profile visits you get may be converted into sales if people see more and more reviews from previous customers.

Before spending way too much on every social media platforms’ boosting feature, focus on your customer’s feedback first. They say that the best advertisement is “word of mouth.”

Starbucks did it, and so can you.

Make it a target that every customer should provide their feedback to your product or service. Good or bad, just let it be. Too much good stuff can also look as if you’re trying to be “too good to be true.” So maintain a proper balance.

Shopping cart

Just like a physical store, your website should also provide a shopping cart. This is like one step before checkout, where both guest users and registered users store the products they plan on purchasing.

A shopping cart gives the end-user the power on their purchase. They get to rethink how many items they would like to buy or if they got the right product before sealing the purchase with payment details.

Letting an unregistered user navigate and place an order through your website is also a plus factor. These are the people who do not want to undergo the whole step of registering but want to make the purchase right away.

Secure checkout

With online shopping becoming more and more popular over the years, it has not escaped the eyes of hackers as well. Hence, you should invest in your website’s security.

Not just for your visitors but also for you, for all the information and data you incorporate in the virtual world.

The following steps can be taken into account in keeping your website secure:

  • Install security plugins
  • Make use of SSL authentication
  • Validate on both the browser and server-side
  • Always check/update your password

Remember that the payment options you provide your customer should also instill a sense of trust. Otherwise, you would not get that sale you were aiming for.

Diverse payment gateways

Your website’s abandonment rate may increase by not providing a diverse range of payment gateways.

You have to take into account that, while some prefer to use their cards with online purchases, others do not have access to credit nor a debit card at all. And apparently, paying cash is the only option left for them.

As mentioned before, you cannot pick and choose who will land on your page and make a purchase. Therefore, you have to understand your niche and be accessible to different people from different walks of life.

Order tracking

Some people feel that waiting for their order to come is the hardest part ‒ aside from entering their card details online, of course.

That is why it is crucial also to incorporate order tracking on your e-commerce website. Aside from trust, you are also giving the consumer peace of mind that their order will come, and they can see that it is indeed moving.

From packaging to shipping up to the delivery time, being able to monitor your order is calming and appealing.

Reliable customer support

Some things are beyond your control, and that is understandable. When all else fails, and that is inevitable, back your reputation up with reliable customer support.

When a delivery gets lost along the way, be ready to provide options and maybe a discount? When information gets blurry for a user, be prepared to clear things up with them. And when an error message pops up during order placing, be always in the front foot and offer help.

Be proactive, and always take the initiative to help out. That is the least an online marketer can do, and surely, a client will appreciate it.

Wrap Up

The good thing about venturing into e-commerce marketing is that there are features that are tried and tested already. At the same time, if you want to incorporate new ideas or new tactics, you may also do so by blending one or two.

Whether you are a new breed or have learned the ropes already, remember that e-commerce fulfilment does not happen overnight. It might take days, weeks, months, or even years before you get to that certain level.

As long as you are open to ideas and suggestions, though, you are definitely on the right track.


color-psychology

How much thought have you given to the psychological significance of your website’s color scheme? If you just went with the colors you happened to like the most, there’s a strong chance that your website isn’t performing as well as it could — this is because colors have different associations, and a simple color swap can hugely change how a page comes across.

 In essence, you need to think carefully about the themes and qualities you’re trying to convey, and choose colors that will represent them (with the right tool underpinning your site, changing color should be extremely easy). So what should you go with? Let’s take a look at 5 tips for picking colors based on your requirements:

Use red for vitality and action

You’ve likely heard of the term “seeing red”, and for good reason: red is the color of oxygenated blood, and when we get angry, our quickened pulses cause the blood vessels in our eyes to become more apparent. It’s also a sign of danger in others: someone with reddened skin could be a threat, and someone with a bleeding wound could indicate a nearby predator.

Because of this, red is powerfully associated with vitality and action. It ties into the primitive concept of fight or flight, making it perfect for buttons and general calls to action. Consider its use in the YouTube logo: the company wants people to get involved, to start channels and get commenting, so red is a perfect eye-catching fit.

 On your website, try using red for CTAs and any other elements you really need to get attention. Use it very sparingly to avoid watering down its potency, and surround it with light contrasting colors to enhance its strength.

Use blue for insight and reason

Blue is cool, calm, and collected. It’s the placid color associated with large bodies of still water. This makes it perfect for websites that are all about professionalism, trust, and security — here are some examples. Whenever you need to get across important information, or reassure people about the quality of your brand, blue is a great choice.

An interesting example here is the Facebook logo. Because the company asks its users to share the details of their everyday lives, it needs to convince them that their data will be safe within its systems. If the logo were yellow, it would seem rather less stable.

On your website, try using blue for backgrounds, containers and outlines. That way, it’s there to support the key content while allowing showier elements to get vital contrast. It also combines excellently with white.

Use green for growth and prosperity

Green is the color of natural renewal, and we readily associate it with health and growth — but because of paper currency, we also associate it very strongly with wealth (at odds with red in this regard). On the whole, if you’re trying to inspire people to make positive and consistent changes, green is a very strong choice.

A perfect example of green used well is the Shopify logo. The whole point of the company is to empower aspiring entrepreneurs, giving them the tools they need to grow their businesses, but it’s still tough to take the first step — using color that alludes to steady growth can only help.

 On your website, try using light greens for backgrounds to provide a fresh and natural feel, and deploy bold greens in contrast with reds for classic yes/no comparisons (e.g. comparing your brand, product or service to another).

Use purple for luxury and power

Purple has traditionally been viewed as a very regal color, largely because purple dye used to be so obscenely expensive that only the wealthiest people (often royals) could afford it. And even though the link isn’t inherent, it’s still lodged so firmly in the public consciousness that it’s persisted long after purple became a reasonably commonplace color.

 If you’re offering something expensive but worth it, give purple a try. Think about the Cadbury logo: the presentation has always been about the superior quality of the chocolate and the brand in general, making it feel like a worthwhile indulgence.

 On your website, try using dark purples as backdrops and overlays for a futuristic and innovative feel — or even light purples and pinks if you go for a pastel vibe in general. Either way, material design is a good direction to take.

Use yellow for energy and vibrancy

Yellow is an interesting color to use because it can fit different scenarios very well. Need to scare someone away? Yellow is great for warning signs. Want to show a childlike enthusiasm? Pastel yellows are ideal. Essentially, yellow conveys energy, and that can mean different things, including emotions ranging from fear to excitement.

So when should you use yellow? It’s really good for fresh ideas and creativity, so if you’re running a startup with radical ideas, it can highlight that. And that association to excitement is undeniable: take the Chupa Chups logo, the original form of which was actually designed by Salvador Dali of all people. The modern version has a bold yellow that really stands out to kids.

On your website, try using yellow as a framing color for pieces of content you want to feel intensely vibrant — using it for things like text doesn’t tend to work so well, but it makes a great background for text or imagery (it’s bold, but it still contrasts well with light and dark colors).

 

Color psychology is an often-overlooked element of website design. When figuring out your desired aesthetic, keep these tips in mind, and try to choose colors that will psychologically suit whatever you’re trying to achieve.

 

 Author bio

Rodney Laws is an ecommerce platform specialist and online business consultant. He’s worked in the ecommerce industry for nearly two decades, helping brands big and small to achieve their business goals. You can get his advice for free by visiting EcommercePlatforms.io and reading his detailed reviews. For more tips and advice, reach out to Rodney on Twitter @EcomPlatformsio.

 

 

 

wp-fast

If you have a slow WordPress website, then chances are you are losing visitors. If your website takes longer than three seconds to load, you will lose 40% of your visitors. In the online world, each second matters, and you need a lightning-fast website if you will increase traffic and revenues. So how does one make WordPress faster so it is able to keep up with modern speed demands? Here 11 useful tips on how to make WordPress site load faster.

1. Pick a Fast Web Host

If you are expecting to have a high amount of traffic on your website, then shared hosting is not a great option. Many website owners prefer to use shared hosting because it is the cheapest option, only to lose their audience due to slowness and downtime.

 

Only the prudent website owner will make a wise choice and invest in dedicated hosting. And you will find that there are plenty of reliable hosting providers with servers that boost the speed of WordPress website.

2. Analyze Your Website’s Performance

If your website is slow despite have a lightning faster host, then it might be time to perform an analysis. Luckily, WordPress has a lot of plugins that can diagnose the speed of the website and give you a report on what needs to be fixed. These include Page Performance and WordPress Speed Test, which allow you to analyze your site easily and quickly. By acting on the insights they provide, you can ensure that you have a faster WordPress website that drives results.

3. Use Caching Plugins

WordPress is full of plugins that are useful, but when it comes to boosting speed, caching plugins are extremely useful. Website caching is when a web browser stores web documents, such as images and webpages, temporary in local storage.

 

Anytime the browser access needs to access these documents, it goes to local storage and retrieves them instead of online. This allows for faster load times since server lag is reduced. The good thing about caching plugins is that they are free, and most widely used plugin is W3 Total Cache.

4. Remove Unused Plugins and Themes

First and foremost, if you have to makes that your website is running the latest versions of whatever themes and plugins installed. But if you have plugins and themes that you aren’t using, then it is wise to delete them. There is no point in hoarding things you do not use since they eat up resources on the server at the end of the day. So, to make WordPress faster, analyze your plugins and themes and start uninstalling the ones you don’t need.

5. Optimize Your Database

You can’t achieve a faster WordPress site without cleaning your database, which is essentially the basic structure of your website’s memory. Over time, your database is bound to get cluttered from things like old blog posts and unused images.

 

These things server no purpose in the database other than to clog up its memory. This makes retrieving information from the database a task for the server, which manifests by a slow website. Luckily, you can easily optimize your WordPress website easily with plugins such as WP-Optimize – no need to do it manually.

6. Optimize Your Code

A lot of complicated and unoptimized code can also make a website extremely slow when it comes to running. The key to this exercise is to simplifying the code so that it is easier to read and faster to analyze. All of this while making sure that the functionality of the code, whether it is HTML, CSS, PHP or JavaScript, remains unchanged.

7. Delete Spams Users

It is not uncommon to have many websites require their audience to sign up in order to comment on posts. If you are one of them, then somewhere along the line, you will attract what is know as spams users. These are people whose sole purpose is to spam your comments section with useless comments and advertisements. Unfortunately, these users take up space in memory, and deleting them can make WordPress faster.

8. Delete Unused Media

When it comes to using images in a blog post, we tend to try out a few before settling on the ones we like. However, before we test them, those images need to be uploaded to the server, meaning they take up memory. But what happens when we forget to delete them? They start to build up. Use plugins like Media Cleaner to find unused images, videos and other multimedia files that need to be deleted.

9. Optimize Images

High-resolution images can be extremely good to look at, but they are most definitely part of the problem affecting site speed. Due to the sheer size of these images, more bandwidth is required to load them. This undoubtedly will lead to a speed reduction that users will notice. The best way to avoid this problem is to compress the images without sacrificing quality (lossless compression). Smush Image is a great WordPress plugin for image compression and optimization, allowing you to make WordPress faster.

10. Pick an Ultra-Fast and Lightweight Themes

WordPress has no shortage of stunning scenes that make your website look stunning and elegant. However, not all of them give you the same performance – some are faster than others. Some themes have too much going on that they loading them can be a nightmare, and should be avoided. There are plenty of ultra-fast and lightweight themes on WordPress that will still make your website looking extremely good without sacrificing quality.

11. Use a CDN

The further the server is from a user, the slower it will be to retrieve files them need. That is where a content delivery network (CDN) comes in. Essentially, this allows the visitors of your website to download static files, such as images, stylesheets, and JavaScript, faster by serving them from a server closes to them. This decreased the lag users can experience between the browser and the server.

Optimize Your WordPress for Speed

Speed is everything – conversion rates decrease by 7% with each second that website does not load. As you can see, there are many ways one can increase the speed of the WordPress website. These range from picking a fast web host and using caching plugins to optimizing the database and using a CDN. Mixing and matching these tips can make for a highly optimized website that delivers the desired results.

 

Important web design is an essential part of any website.

It’s one of the most important aspects of user experience. First-time customers need to be able to navigate through your website effortlessly and not be overloaded with information. This sounds like obvious information but many businesses get caught up in their design and end up making their website a mess.

A common mistake.

The underlying philosophy of web design has to do with simplicity. It might look amazing to you, but if your customers get lost in the information, you’re obviously doing it wrong.

And this is assuming your customers find your website through organic means and you rank on Google in the first place.

If your website doesn’t have a chance at good search rankings, then very few people are going to see your design in the first place.

So, to avoid having a website that no one is going to even find, you need to take into consideration some important SEO principles when thinking about your web design.

To begin with, take a step back and think about your

1. Site structure

 

Zoom out.

What does the bigger picture of your website look like? How are your pages connected? Is there a certain flow to it?

site-structure

Picture by Web Style Guide



This is where some of the essential on page SEO optimization matters the most.

 

The internet is a vast digital space connected by links, like a spiderweb. And when you punch in a keyword in Google, the search engine’s crawlers go through all your pages in your site. To make it easier for Google (and thus, rank higher) you should have a sitemap that tells Google how well your website is organized.

Internal links (links on your website that connect to other pieces of content there) give Google a general idea of your site’s structure and also have the added benefit of new customers staying longer.

They also establish a hierarchy on your site and allow you to redirect customers to the most important pages. And the more time customers spend on your website, the more likely they are to opt-in for your services, which is especially important for sites where people buy and sell stuff. 

So far, you’re increasing your Google rankings and the amount of time customers spend on your website simply by inserting a few well-placed internal links across your website.

Using the right internal linking strategy can boost your overall search engine rankings and give your website a better user experience thanks to SEO.


2. Content is still king


In 1996, Bill Gates proudly proclaimed – “Content is King”.

Needless to say, he was right.

Nearly two decades later, this is still very much the case. Content is still king and one of the main reasons people come to your website.

But what is content, exactly?

According to the Content Marketing Institute, content marketing is defined as –

“a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

With the main keyword being – “valuable”.

If you want new customers visiting your website to give you any time of their day, you need to provide value through your articles.

Look at it from their perspective. Why would they be interested in your services if you’re just promoting yourself?

They need a reason to trust you and come around to your brand. This can be especially hard if you’re just starting out, so, it might take some time.

To become an expert in your field, you need to show that you really know all the ins and outs of your field. Answer some common questions your target audience has, show that you understand their pain points and provide solutions – for free, and you will be rewarded in return.

 

Content is a long-term game and requires time for it to pay off.

As long as you’re consistent in providing value with the right keywords within your field, your website blog will skyrocket in terms of rankings and you’ll attract a loyal fanbase without paying a cent.

 

3. Don’t forget mobile


There is no denying we’re becoming a mobile-first society. According to a 2018 study, there are now more people browsing on their mobile than the desktop alternative.

What does this mean for your website?

You need to optimize your website for mobile responsiveness if you want to increase your conversions and user experience.

If you’re not sure where to begin, take your phone, visit your website from it and see what sticks out. Go through the whole buyer’s journey and see if you can make a purchase from start to finish entirely from your phone.

A good way to keep users on your site is to make sure it’s accessible and usable from all devices. Cluttered elements and eye-sore graphics will turn users off your services and scare them away. This is the same for when they’re on a mobile device.

Consider web design elements such as :

 

  • Font size.
  • Text spacing.
  • Touchscreen readiness.
  • Window size.
  • Tapping the right blocks.
  • And more

 

Your website looks and feels different when the users are using their thumbs to navigate through it. Make sure all the clickable elements (buttons, clicks, forms, etc.) are big enough so users can interact with them with their fingers.

Having a mobile-friendly web design increases your overall user experience and allows you to rank higher on Google as well.

Google is already taking mobile-first indexing into consideration when ranking – so, what are you waiting for?

At the end of the day, search engine optimization is just one small aspect of your web design.

But if you want to attract and retain new customers, you need to be doing both well.

 

By applying the above 3 important SEO practices to your website design, you’ll be able to tackle everyday on-page SEO challenges, rank higher, attract more customers and finally, improve your rankings as well.


Uwe-invoiceberry 

Uwe is the founder of online invoicing software InvoiceBerry. Small businesses and sole traders can create, send and manage their invoices, quotes and credit notes with the tool or use the free invoice templates to get started. In his free time Uwe travels the world and enjoys experiencing different cultures.

 

 

Before you start building a new website, there are some things you should carefully consider. Where you’ll host your website, what platform to choose for building an outstanding website the simple way, what brand identity you give to the website and company it will represent, etc.

Your options might be different depending on the type of website you want to create.

Web Hosting for e-Commerce Websites

Online stores need some requirements to be met, in terms of web hosting. Things you should consider when selecting a web hosting plan for an e-commerce site:

  1. First and foremost, you need a high-performance server with enough resources to sustain a well-running e-commerce website. Also, you need enough space storage, RAM and bandwidth, to ensure the website is perfectly functioning under any circumstances.
  2. Second, you have to ensure your web hosting plan provides daily backup. It’s safest and it must be safe, as an ecommerce website deals with sensitive data customers enter for making product payments.
  3. In case you run into problems, make sure there’s a technical support team available for solving any issues you might have, 24/7.

Web Hosting for small and medium enterprises

Small and medium enterprises need a solid website that’s stable and easy to access any time by visitors interested in their offers.

  1. You should consider a web hosting plan that’s offered at an affordable price. Price is an important factor in choosing the right plan. However, what you need to pay attention to is the price/quality ratio. You don’t have to choose a low-quality service just because it’s cheap. Choose wisely, and the results will be up to par.
  2. You should think of a solution of shared web hosting. It has a more affordable price, and the resources it provides should suffice for a website representing a small company.
  3. Make sure that you benefit from a good support service. In case something goes wrong, the issue has to be quickly remedied, otherwise the image of the company will suffer.
  4. Probably, a well-built reseller hosting will be a good solution for your website and business.

 

Web Hosting for Blogs

If you decided to create a blog, chances are you build it on WordPress. There are some requirements you need to pay attention to, in choosing the right web hosting plan for a blog on wordPress.

  1. WordPress can be very CPU intensive. And web hosting plans that limit CPU cycles may be costly, you need to search other hosting solutions.
  2. You also need to pay attention the web hosting plan provides SSL. The SSL certificate might not be explicitly required for using WordPress, however, such features might be required by a plugin you need to use for your blog.
  3. It’s recommended that you use an Apache server for your WordPress blog.
  4. You should take into consideration that you’ll have a good control panel, that makes it simple for you to work with databases and start managing your WordPress blog.
  5. To find a web hosting that meets all these requirements, you might check for reseller hosting plans, as well.

Email marketing has become one of the most effective ways of communicating with clients; it offers a unique way of engaging your subscribers and creating brand awareness.

However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found out about a promotion through an email marketing campaign? Many, for sure!

Nowadays most companies use an email marketing software to create their campaigns, as mailing apps are extremely useful when doing so: they save time and effort, and most of them are inexpensive!

That’s why today we’ll share some tips and tricks so you can create perfect commercial newsletters to boost your sales with just one click!


  1. Focus on your product

If your goal is to sell your product, there’s something you shouldn’t forget when designing your newsletter: the one and only main character of your email marketing campaign must be the product.

It’s crucial that you keep mentioning your product’s advantages throughout the whole newsletter: explain their value and how useful they can be. Bring out your marketer abilities and create a need among your subscribers; convince them that they need your product!

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Adidas makes their new model of sneakers the protagonist of their newsletter

You can use many arguments; it’s fashionable, it’s the cheapest in its category, celebrities love it, it’s effective…

Another important element you must always remember to take into account are images; your images are the face of your campaign. Your subscribers may not always read your whole newsletters, but they will for sure see the pictures. Make sure they catch their attention!

Your pictures should be taken by a professional with good equipment so they turn out perfect, and, again, the product must be the protagonist.

  1. Offers and promotions

Here’s our piece of advice: never lie in your email marketing campaign. Companies that lie gain a bad reputation within weeks, and you’ll never get over a bad reputation! If you send a 30% discount, make sure you actually offer this discount.

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Misleading advertising may bring you some new subscribers that came attracted by your fake discounts, but if they find out that they’re fake they won’t come back. Therefore, you’ll be gaining subscribers but losing them at the same time, and any of them will purchase from your website because they won’t trust you anymore.

Special events such as Christmas or Black Friday are perfect timing to offer discounts like 25% off, buy one get one free or even 50% off. Take advantage of this and boost your sales in any season! You can find excuses to offer discounts literally any month of the year: Halloween, St Valentine’s Day, Easter… the opportunities are countless.

The best part is that mailing apps sometimes offer special templates for these festivities or dates!

  1. Emotional language

The best way to engage your subscribers is to talk to them as if they were your friends; you would never tell a friend “buy now!” or “click here!”, you would rather say “hey, come see my new collection!”.

A serious and emotionless tone won’t work; you need to encourage your clients to buy your product using emotional language.

Storytelling also works well. When you tell your clients something about you or about your brand, they feel closer to you. For example, by telling them how difficult was it to start you own business they can easily feel identified if they have gone through something similar. This creates engagement, brand awareness and, lastly, sales!

  1. Calls to Action

The last element we will mention is crucial to boost sales, and any email marketing campaign should include it. We are talking about Calls to Action, those little buttons that lead clients directly to your website so they can easily purchase the product they are interested in.

This will increase web traffic in your site, and if the subscriber is really interested in the product he will become a client!

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It should catch people’s attention but without being annoying; use capital letters or bright colours if you want, but don’t animate it or anything similar. It should go well with the newsletter as a whole.

They have to lead directly to the product the newsletter is talking about; if they lead the subscribers to your home, they will probably get tired of looking for the product and will end up not buying it. make it easy for them to make the purchase!


Give it a go!

Follow these tips and tricks and you’ll see that, slowly but surely, you online sales will improve. Mailing is a reliable tool and it’s been proved to be effective, so start your email marketing campaign today!




When you start out building your website, you have to answer a few vital questions regarding your business, your clients, and how your website will communicate your ideal message. The whole process 

Establishing these 3 major points is vital for the success of any website. It is well and truly a philosophical and practical exercise in understanding your whole business. So how does one achieve this? Well, here are a few guidelines that will help set you on the right path.

1) Give your website, and your company, a purpose

Far too often in the world of business, everything is all serious, all money, all features, all benefits. But what truly wins over people and customers is a bigger purpose. 

Alongside the practical day to day stuff (features, price etc), people want to know that the company whose products they use has a bigger goal in mind, to truly bring change and revolutionize the world (or a small part of it) in some way. 

If you imagine this sounds too over the top, then think again. Tesla, the car manufacturer, has become something of a cultural icon even though it barely spends any money on advertising and marketing. It’s done this by promising users to be part of a great wave of change: moving to a more greener, more sustainable world with less dependence on fossil fuels. 

Sure, not every company can become Tesla, nor should they try to be. But communicating that yours has a bigger purpose other than just money will inspire trust and paradoxically, lead to more sales.

2) Communicate effortlessly

Websites aren’t books. People don’t have the time to sit through and read in depth about your company. For this reason, you should aim to quickly transmit the most important information about your company or product as soon as possible. This is why so many web designers put an emphasis on placing the most important information “above the fold”, meaning the first section of the website that is immediately visible when loading. 

Secondly, this part also refers to how you write things, and how you combine images to communicate your company’s message.

3) Find the right font family

Fonts can be an overlooked part of a website, but they matter tremendously. This is because every font has a distinct personality. Serifs are usually seen as the more traditional and classy fonts, while sans-serif are the modern, lead and edgy ones. Then again, each and every font has it’s own tiny modifications so that it becomes slightly different than another.

Thus, great care should be taken when deciding the font for a website, because it can matter surprisingly more than you might assume. 

4) Images and colors

Another hugely important factor when creating the design of your website are images and colors. Just like fonts, colors come with a temperament and personality of their own. But not only that, colors are also closely tied together with a certain industry. A color combination that works well for light hearted entertainment websites might be terrible fit for a serious financial website. For this reason, every color combination should be closely analyzed so that it both matches the personality of the business, but also the industry as a whole.

Images are important too. But even here, two conditions have to be met:
1) The image communicates the desired message.
2) The style of the image is good enough to add to the brand and company story, not damage it.

Both points are important. The first one is challenging because it’s difficult to know what the customer wants, and unless you do extensive research to understand this, one risks displaying information the customer isn’t interested in. 

The second point, about the style of the images, can be more straightforward. Good, stylish photos are able to better make something seem much more appealing than it really is. That’s why so many big food companies and real estate agencies hire professional photographers, so they can make what’s on offer seem truly irresistable. 

6) Test, retest and try multiple versions

Some questions cannot be answered unless the creative process effectively starts. Often times, aspects and concepts can fly under the radar in the planning phase, only to be painfully obvious in the creation phase. 

That’s why one should use as many mockups and templates as are needed to figure out the exact design of a website. 

Figuring out the exact philosophy of your site can be a bite time consuming, but the end results are sure to be worth it.
Keep users on your website

Time on page is an important metric for gauging website success. The more time a user spends on your website, the better chance you have of selling him a product, getting an ad click, or an email subscription.

So how do you increase a websites time on page?

Read More …

For companies, brand consistency means they have a single, unified message that is almost or exactly the same across all their marketing and communication channels. Read More …