Email marketing has become one of the most effective ways of communicating with clients; it offers a unique way of engaging your subscribers and creating brand awareness.

However, what most people don’t notice is that it’s incredibly effective when it comes to sales too! How many times have you found out about a promotion through an email marketing campaign? Many, for sure!

Nowadays most companies use an email marketing software to create their campaigns, as mailing apps are extremely useful when doing so: they save time and effort, and most of them are inexpensive!

That’s why today we’ll share some tips and tricks so you can create perfect commercial newsletters to boost your sales with just one click!


  1. Focus on your product

If your goal is to sell your product, there’s something you shouldn’t forget when designing your newsletter: the one and only main character of your email marketing campaign must be the product.

It’s crucial that you keep mentioning your product’s advantages throughout the whole newsletter: explain their value and how useful they can be. Bring out your marketer abilities and create a need among your subscribers; convince them that they need your product!

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Adidas makes their new model of sneakers the protagonist of their newsletter

You can use many arguments; it’s fashionable, it’s the cheapest in its category, celebrities love it, it’s effective…

Another important element you must always remember to take into account are images; your images are the face of your campaign. Your subscribers may not always read your whole newsletters, but they will for sure see the pictures. Make sure they catch their attention!

Your pictures should be taken by a professional with good equipment so they turn out perfect, and, again, the product must be the protagonist.

  1. Offers and promotions

Here’s our piece of advice: never lie in your email marketing campaign. Companies that lie gain a bad reputation within weeks, and you’ll never get over a bad reputation! If you send a 30% discount, make sure you actually offer this discount.

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Misleading advertising may bring you some new subscribers that came attracted by your fake discounts, but if they find out that they’re fake they won’t come back. Therefore, you’ll be gaining subscribers but losing them at the same time, and any of them will purchase from your website because they won’t trust you anymore.

Special events such as Christmas or Black Friday are perfect timing to offer discounts like 25% off, buy one get one free or even 50% off. Take advantage of this and boost your sales in any season! You can find excuses to offer discounts literally any month of the year: Halloween, St Valentine’s Day, Easter… the opportunities are countless.

The best part is that mailing apps sometimes offer special templates for these festivities or dates!

  1. Emotional language

The best way to engage your subscribers is to talk to them as if they were your friends; you would never tell a friend “buy now!” or “click here!”, you would rather say “hey, come see my new collection!”.

A serious and emotionless tone won’t work; you need to encourage your clients to buy your product using emotional language.

Storytelling also works well. When you tell your clients something about you or about your brand, they feel closer to you. For example, by telling them how difficult was it to start you own business they can easily feel identified if they have gone through something similar. This creates engagement, brand awareness and, lastly, sales!

  1. Calls to Action

The last element we will mention is crucial to boost sales, and any email marketing campaign should include it. We are talking about Calls to Action, those little buttons that lead clients directly to your website so they can easily purchase the product they are interested in.

This will increase web traffic in your site, and if the subscriber is really interested in the product he will become a client!

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It should catch people’s attention but without being annoying; use capital letters or bright colours if you want, but don’t animate it or anything similar. It should go well with the newsletter as a whole.

They have to lead directly to the product the newsletter is talking about; if they lead the subscribers to your home, they will probably get tired of looking for the product and will end up not buying it. make it easy for them to make the purchase!


Give it a go!

Follow these tips and tricks and you’ll see that, slowly but surely, you online sales will improve. Mailing is a reliable tool and it’s been proved to be effective, so start your email marketing campaign today!