Footers are an often forgotten aspect of web design, with some websites just leaving around a narrow copyright bar and calling it a day.

But this is a poor choice, because having a great website footer design have a lot of promise for a site, and can be a focal point of user interaction when done properly. For instance, many users will use the footer to help navigate around the website, or find crucial pages such as the About or Contact ones. 

Taking all that into account, here are some basic guidelines to make the best out of your footer.

1) Make sure the footer looks clean

This is important, because first impressions matter most. Make sure your footer is easy on the eyes, well structured and provides the most important information a user requires.

This information is:

  • Contact information. 
This is vital so that users can quickly find out who to approach when they want to communicate with your company directly. 

  • About Us page.
The About Us page is another often forgotten page, but it’s main role is to tell your company’s story, and increase user trust. 

  • Write for us pages if you’re a blog
In case you are a blog, receiving guest posts can be a big part of your editorial calendar, so this is a window you’ll want to keep open. 
  •  A search function. 
To help users navigate the website.
  • Social media integrations
The footer is the most common place where businesses integrate their Instagram, Facebook or other social media accounts. 

2) Consider using fat footers

By now, it’s well established that the part of the websites that users see the most is the header, or any above the fold space. However, as a users scrolls down the website, they begin to interact with it more and more. A lot of the time, this means that a website’s footer is the most interacted with component of a website.

Because of this, a new design trend has come about, in which websites use so called “fat footers” that contain a lot of information, just so the user has something to interact with and keep him on site as much as possible. 

3) Decide what exactly you want your footer to do. 

When designing your footer, you need to think about it in a holistic fashion. This means the footer plays a role within the larger scheme of your website. 

Thus, you can design your footer around a CTA, so that you can better capture potential clients, visitors and leads. 

In other use cases, the footer can act as a sort of summary of your landing page. For instance, it can have a quick overview of all the main unique selling points presented before, alongside a new CTA asking users to try out the product or service.

Conclusion

Whichever way you choose to design your footer, it’s best to think about it as a central part of your website’s strategy, and what it can do to help it further your cause and company mission.